Secure your winning Africa strategy in a minimum of
8 weeks

Africa is changing rapidly. Global value chains are shifting, sources of supply are diversifying, production is relocating, and new drivers of demand are emerging across the continent. While many markets are slowing down, Africa’s long-term growth foundations remain among the strongest in the world.

Today the global economy is changing. Companies that act early secure partners, distribution channels and market share.

Those who wait... enter crowded, expensive markets.

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  • You're probably wondering:

"Which African markets should we enter? With whom? When? What is the actual potential?"

Instead of guesswork, you get a clear, data-driven answer – developed in a minimum of 8 weeks.
Timeline can be adjusted based on market scope, complexity, and research depth.

Secure your winning Africa strategy in a minimum of 8 weeks

Africa is changing rapidly. Global value chains are shifting, sources of supply are diversifying, production is relocating, and new drivers of demand are emerging across the continent. While many markets are slowing down, Africa’s long-term growth foundations remain among the strongest in the world.

Today the global economy is changing. Companies that act early secure partners, distribution channels and market share.

Those who wait... enter crowded, expensive markets.

Request Consultation
  • You're probably wondering:

"Which African markets should we enter? With whom? When? What is the actual potential?"

Instead of guesswork, you get a clear, data-driven answer – developed in a minimum of 8 weeks.
Timeline can be adjusted based on market scope, complexity, and research depth.

Why Africa?

Africa is not “the future.” It is already shaping global industry.

  • 1.4 billion+

People and Urbanization

Over 1.4 billion people, with urbanization accelerating across the entire continent.

  • Consumption

Fast-growing markets

One of the fastest growing consumer markets in the world.

  • 6 sectors

Increasing industrialization

In the automotive industry, chemicals, packaging, food processing, pharmaceuticals and renewable energies.

  • AfCFTA

Trade harmonization

The AfCFTA opens up cross-border opportunities across the entire continent.

  • Relocation

Production relocation

Production is increasingly shifting from Europe and Asia to African markets.

  • Energy

Infrastructure and energy

Extensive infrastructure and energy investments are underway.

In Africa, demand is growing, competition is still manageable, and those who act early achieve great success.

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We understand. Africa may be new territory for your company.

Expanding into Africa is exciting, but for most international companies it also involves uncertainties.

Do you have the following questions?

  • Which countries are actually relevant to my sector?
  • Is there a demand for our products or services?
  • How do we find reliable partners?
  • How can we avoid risks and false assumptions?
  • Where can we find reliable data?
  • Where do we begin?
  • 96%

More than 96% of companies face the following hurdles when implementing their Africa strategy. These issues are typical for internationally active companies.

Answering these questions requires a local presence, industry knowledge, and reliable partners.

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You need a trustworthy consulting firm that has a local presence in Africa.

For 15 years, africon has been supporting global B2B companies to succeed throughout Africa by:

Strong local presence (11 local offices)

Over 200 successfully completed Africa projects

Over 7,000 high-level contacts in various industries

Strong local African teams

Practical on-site validation with real customers, sales partners and associations

Exclusive focus on the African continent

We don't give advice. We are directly involved in the market and provide you with current, reliable data so that you can make the right decisions.

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What you will receive in a minimum of 8 weeks

Your Africa strategy

  • 01

Macro and Market Outlook for Africa

A clear, data-driven analysis of the African economic landscape, including industry trends, demand drivers, investment patterns, competitiveness, and risk factors, tailored to your specific sector. This provides you with the necessary clarity about the “big picture” to make informed decisions.

  • 02

Prioritized markets (10 → Top 3)

Using africon’s proven methodology, we assess dimensions such as market demand and risk to identify the most suitable African markets for you. You will receive a ranked, well-reasoned shortlist with a clear “Why these countries?” rationale.

  • 03

Overview of industry, regulation and market structure

A practical overview of your sector in each of the shortlisted countries, including industry maturity, value chain structure, key players, import/export flows and regulatory aspects.

  • 04

Real market size & demand indicators

We estimate the addressable market size for your products/services and provide concrete evidence from on-site interviews with buyers, dealers, industry experts, and associations. You receive validated, real-world insights, not mere assumptions.

  • 05

Tailor-made market access and partner recommendations

Based on your priorities and market realities, we deliver clear strategic recommendations.

This is an immediately implementable Africa strategy, specifically designed for your company and your industry.

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We accelerate your market entry and expansion throughout Africa.

Companies need a partner who has a deep understanding of the continent, operates locally, and can transform complexity into clarity.

We help you succeed in the following industries

  • Mechanical engineering
  • Automotive & Mobility
  • Chemicals & Additives
  • Consumer Goods & FMCG
  • Building materials
  • industrial goods
  • Medicine & Pharmaceuticals
  • IT & Financial Services

Do you need support in exploring new markets, validating demand, identifying business opportunities, or finding the right partners?

africon accelerates your Africa strategy with local market knowledge, industry expertise and a hands-on approach that drives measurable progress.

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Satisfied customers, proven success

Our work enables leaders to move forward faster, avoid mistakes, and develop Africa strategies that are realistic, data-driven, and immediately actionable.

  • 83,7 %

Our customers were able to increase their sales in Africa after working with africon.

REINER

“Thanks to the local office in Nigeria, africon has ensured that we can work with reliable, local data.”

Hugh Bonfield

VP Sales EMEA

Hewlett Packard (hp)

The hands-on approach of africon was extremely helpful to us. We were able to quickly verify the data they collected.

Alexander Boss

Director Africa

NETZSCH

Establishing contact with important local partners was the key to our success.

Thomas Haiss

Export Manager Africa

MRLP (Rheinland-Pfalz)

Thank you so much for your professional support and excellent service in Ethiopia. We achieved our goals thanks to your efforts.

Viktoria Hellmeister

Foreign Trade Department

Do you know anyone who might also benefit from africon’s services or expertise?—Connect us and get a referral reward.

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Are you ready to shape your Africa strategy?

Africa’s markets are developing rapidly, and companies that act now are securing the strongest partners, building relationships early, and positioning themselves ahead of the competition.

If your company is evaluating the African market or wants to accelerate existing activities, now is the right time to gain clarity and set a clear course.

At africon, we work directly with management teams to transform complex markets into clear decisions. With deep industry expertise, genuine on-the-ground insights, and a proven approach, we help B2B companies identify the right markets, validate real business opportunities, and move forward with confidence and speed.

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Arrange a meeting and start developing your Africa strategy now.

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Does your executive board require a data-driven Africa strategy?

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