May 2024

africon, Consumer Goods, Retail & Packaging Materials, Slide of the month

Slide of the month (SOTM) May. Mapping the sports market in Africa

Africa’s sports market offers opportunities for international companies. Our recent...

africon, News

Sustainability dimensions added to the Mittelstandsindex (SME Index) Africa

To help German small and medium-sized enterprises (the “Mittelstand”) enter...

africon, News

Overcoming common challenges when creating your Africa strategy (Part 2): Lack of information

We are doing a series on Overcoming common challenges when...

africon, News

Fast-track your Africa success: Overcome five critical Africa strategy hurdles. (Part 1)

Overcoming common challenges when creating your Africa strategy Over the...

Wie hoch ist Ihr realistisches Umsatzpotenzial in Afrika für Ihre Branche?