Over the past 4 years africon has been supporting IAM (Independent After Market) automotive clients with their Africa growth strategies, providing research and data. A clear focus has been on the markets Nigeria, South Africa and Kenya where africon supported clients in the markets of filters, spark plugs and engine parts to grow their business.
Within a forum organised by the company Wolk After Sales Experts, Marc Zander, CEO & Partner at africon presented the chances in Africa for IAM companies and recommended the following key points to observe with a market entry into Africa: Increasing know how on the African market to understand the market value chain; increasing sales efforts to be closer to clients and partners; selection of key distributors who also serve the informal markets.
“Over the past 5 years Africa has been growing with more than 6%. This offers great chances for automotive companies in the IAM sector”, concludes Marc Zander.